{"product_id":"organic-cranberry-powder-freeze-dried-cranberries","title":"Organic Wild Cranberry Powder - Whole-Berry Nourishment for Natural Defences","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eIntensely tart, beautifully red and made from the whole wild berry - skins, seeds and pulp included.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmall berries with a distinctive character. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWild cranberries (\u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003eVaccinium oxycoccos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e grow close to the ground in the cool, acidic wetlands and peatlands of northern landscapes. Their sharp flavour and rich colour reflect a complex botanical composition: organic acids, colourful pigments and naturally occurring polyphenols.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLoov’s powder is made from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% organic wild cranberries, handpicked in certified organic forest areas across Europe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Carefully freeze-dried and finely ground, it brings the berry’s vivid flavour and whole-fruit nourishment into your everyday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy It Belongs in Natural Defences\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural Defences begins with nourishment. Cranberries bring together \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eplant polyphenols and dietary fibre\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making them a colourful addition to a varied, plant-rich diet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTheir particular identity also comes from a longstanding connection with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eurinary tract wellbeing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This gives cranberry a distinctive place in the collection, alongside ingredients traditionally associated with seasonal resistance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Botanical Chemistry Behind the Berry\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCranberry’s character comes from several complementary groups of constituents:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProanthocyanidins, or PACs:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e polyphenols central to cranberry’s association with urinary health.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAnthocyanins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pigments responsible for the berry’s red colouring, studied for their antioxidant activity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFlavonols:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e another family of polyphenols, including compounds derived from quercetin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrganic acids:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e responsible for much of cranberry’s bright, mouth-watering tartness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDietary fibre:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e retained by using the berry’s skins, seeds and pulp.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeeping the whole berry preserves this combination of fruit components, rather than retaining only the juice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCranberry \u0026amp; Urinary Tract Wellbeing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eResearch on cranberry products suggests a role in reducing recurrent urinary infections for some people. Most clinical work concerns \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eVaccinium macrocarpon\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e preparations, however, rather than this European wild-cranberry powder. Cranberry is not a treatment for an existing infection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Whole Berry, Carefully Preserved\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLoov uses \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epulp, seeds and skins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, retaining the fibre and fruit components that are often removed when juice is produced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDuring freeze-drying, frozen water is removed under vacuum. This gentle process helps preserve the berries’ colour, flavour and many sensitive constituents, creating a concentrated powder that is easy to keep and use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eNothing added to sweeten, dilute or disguise its character:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e just the naturally tart berry. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFormula \u0026amp; Quality Highlights\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e100% organic wild cranberry — \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003eVaccinium oxycoccos\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eWild-harvested in certified organic areas across Europe.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWhole-berry powder:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pulp, skins and seeds.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFreeze-dried\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to help preserve flavour, colour and nutrients.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eNaturally occurring polyphenols and dietary fibre.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eNo added sugar, fillers, preservatives, colours or flavourings.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eYour Daily Wild-Berry Ritual\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAdd \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1–2 tablespoons daily\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to yoghurt, smoothies, porridge or cereal. Its tartness pairs beautifully with creamy oats, banana, pear or coconut yoghurt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a savoury twist, whisk a little into an olive-oil dressing. You can also stir it into water for a sharply refreshing berry drink; the whole-fruit fibre may naturally settle.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"LOOV","offers":[{"title":"91 g","offer_id":56213475754329,"sku":"G2-D8CT-R0F4","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9680\/9561\/files\/berry-bomb-9089615.webp?v=1769518161","url":"https:\/\/www.farmatuur.fr\/en\/products\/organic-cranberry-powder-freeze-dried-cranberries","provider":"Farmatuur","version":"1.0","type":"link"}